I am a primary achiever
and partial experiencer type of person. But, I remain more likely to be an
experiencer type of person. I am a young, enthusiastic, and impulsive consumer
and can quickly become enthusiastic about new trend of fashions. I also like to
seek variety and excitement everyday.
Furthermore, I am
totally an experiencer since I spend a comparatively high proportion of my
income on fashion, entertainment, and socializing. My purchases reflect my emphasis on “cool”
and looking good products. For example, I would like to buy Victoria’s secret
lingerie rather than any other normal brands. Also, I would only like UGG boots
and BMW Minicooper vehicles. I believe that marketers can target me by using
“plain folks pitch” and “snob appeal” techniques to approach me with their appealing
advertisements.
Good, you can use the information to make sure the brands that appeal to you are actually how you want to present yourself.
回覆刪除I can relate to you Amy. Im also an impulsive buyer and most of my money goes to purchasing clothes from expensive stores.
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