2013年6月6日 星期四

HOW DO MARKETERS TARGET YOU?

What type are you? Thinker? Achiever? Maker? Take the VALS Survey, and then compare the result to the brands you buy and how you think about yourself. Does the result seem valid to you? If so, can you think of any examples of techniques marketers use to reach your "type" specifically? Write about it as an alternative blog topic.


I am a primary achiever and partial experiencer type of person. But, I remain more likely to be an experiencer type of person. I am a young, enthusiastic, and impulsive consumer and can quickly become enthusiastic about new trend of fashions. I also like to seek variety and excitement everyday.

Furthermore, I am totally an experiencer since I spend a comparatively high proportion of my income on fashion, entertainment, and socializing.  My purchases reflect my emphasis on “cool” and looking good products. For example, I would like to buy Victoria’s secret lingerie rather than any other normal brands. Also, I would only like UGG boots and BMW Minicooper vehicles. I believe that marketers can target me by using “plain folks pitch” and “snob appeal” techniques to approach me with their appealing advertisements.

2 則留言:

  1. Good, you can use the information to make sure the brands that appeal to you are actually how you want to present yourself.

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  2. I can relate to you Amy. Im also an impulsive buyer and most of my money goes to purchasing clothes from expensive stores.

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